How Shear Wheels Booked 67 Appointments in 30 Days Using Meta Ads
Real results. No forms. Just messages that convert.
Overview
Shear Wheels, a local service business, needed a faster, simpler way to scale business with more booked appointments. They had a solid foundation — but no system in place to consistently capture and convert leads. With a Meta (Facebook & Instagram) ads campaign and automated follow-ups, we helped them generate 67 booked appointments in just 30 days — without landing pages or heavy lifting.
The Challenge
Shear Wheels had been relying on organic posts and word-of-mouth, but as business grew, so did the pressure to respond quickly and consistently. Messages were slipping through the cracks, response times were slow, and ad spend wasn’t producing trackable ROI.
Key pain points:
Missed or delayed message replies
No booking automation
No insight into lead status or cost per booking
Inconsistent lead volume
The Solution
We created a Meta Ads campaign with a “Send Message” CTA, designed to drive qualified prospects directly into Shear Wheels' inbox. Then we connected it to a GoHighLevel automation system that handled replies, follow-ups, and bookings.
What we set up:
Meta Messages campaign targeting local, high-intent customers
Automated Messenger replies + SMS reminders
Booking calendar integration for seamless scheduling
Daily lead tracking and reporting via custom dashboard
The Results (30 Days)
📥 126 new leads via Meta direct message ads
📆 67 booked appointments
💬 53% message-to-booking conversion
⚡ Response time reduced from hours to seconds
💰 $6.34 average cost per booked appointment
📊 Booked Appointments by Week
Lead Outcome Breakdown
Why It Worked
Instead of making users click through to a website or fill out a form, we met them where they already were — Messenger. Instant replies, real-time follow-ups, and easy scheduling removed friction and let the system do the heavy lifting.
Shear Wheels got more appointments with less effort — and a predictable system they can now scale.
What You Can Learn
Even if you’re not in the same industry, the framework still works:
Start with message-based ads
Automate replies and reminders
Track everything to optimize
Convert faster without relying on forms or websites
🎯 Want Results Like These?
We build systems like this for businesses that rely on leads and bookings — including music lesson providers, retailers, and venues. Want to try it for free?
