Modernize Your Advertising

Strategies with Connected TV

Connect with your target audience in today’s evolving TV-viewing landscape using Connected TV. Stay ahead of the curve with Bang Bang Social and make your brand a household name.

Make it captivating.

Why Choose Connected TV Advertising?

Connected TV (CTV) refers to devices used to stream internet content, such as smart TVs or devices like Roku and Apple TV. Consumers of all ages are embracing CTV channels because they offer the freedom to watch whatever they want, whenever they want.

Compared to small mobile or laptop screens, CTV ads provide a more immersive and relaxed viewing experience. This typically results in significantly higher completion rates than ads viewed on desktops, laptops, or mobile devices.

Engage Viewers with Full-Screen Branding on Connected TV

Deliver the immersive, full-screen branding experience of TV advertising with all the advantages of programmatic.

As more consumers cut the cord and switch to streaming and connected TV (CTV) services, Bang Bang Social offers marketers the chance to reach viewers through connected TV advertising. Stay ahead of the trend and connect with your audience where they are.

Connected TV

Advertising In-Depth

  • Viewers can stream content live or on-demand to their connected TV (a smart TV) or via connected TV platforms like Apple TV or Roku, ensuring flexibility and convenience.

  • Your CTV ad spot is purchased when the viewer matches your target audience. Bang Bang Social offers advanced targeting capabilities and access to premium CTV inventory to maximize your reach.

  • CTV ads appear in a full-screen, 100% viewable environment in real time. Choose from 15-second, 30-second, or 60-second video ad formats to captivate your audience.

  • Track essential CTV metrics such as impressions delivered, cost per completed view (CPCV), video completion rate (VCR), unique device breakdown, and view-through conversions. These insights help you measure the success and optimize the performance of your campaigns.

How Connected TV Advertising Works

Connected TV (CTV) includes any TV that connects to the internet, allowing viewers to stream digital video at their convenience. CTV is a subset of over-the-top (OTT) services, which encompass apps and platforms that don’t require a traditional cable or pay-TV subscription.

CTV advertising leverages programmatic technology to deliver targeted ads to viewers based on their interests and viewing habits. This ensures your ads reach the right audience at the right time, maximizing engagement and driving higher completion rates compared to traditional TV advertising. By integrating CTV into your advertising strategy, you can connect with consumers in a more dynamic and impactful way.

3 Benefits of CTV Advertising

  • Access to TV Audiences

    Connected TV (CTV) opens up more choices for TV ad spending, providing brands with efficient ways to reach their target audiences. CTV can extend traditional TV buys or complement digital media buys, allowing you to serve your ads at the right time, to the right audience, and at the optimal frequency, ensuring your message resonates without tuning out.

  • Lower Financial Commitment and Targeted Reach

    CTV offers significant opportunities to precisely target your audience using first-party and third-party data. This precision targeting enhances audience efficiency, reduces media waste, and eliminates the noise of irrelevant viewers. It's a cost-effective way to ensure your ads reach the people who matter most.

  • Deeper Insight into Campaign Performance

    One of the key benefits of CTV advertising is the ability to monitor and adjust your campaign in real-time. Track progress against goals and metrics while the campaign is live, making necessary adjustments before it ends. Measure the impact of your CTV campaigns with digital metrics like video completion rates, as well as offline effects such as dealer visits or in-store sales.